Consulting for product configuration and sales is about helping companies shape and market their product offering effectively.
Old catalogs have long outlived their usefulness, and new technology meets new requirements almost daily. What was built at the start of the year already counts as outdated.
Companies frequently hold on to systems that are ten or twenty years old and then wonder why customers do not use them.
Mobile-first is badly neglected as well, even though it accounts for more than 60 percent of interactions in almost every field, and up to 90 percent in some.
Here is where we support you:
Product configuration strategy: advice on designing configurators that let customers choose among options to build a product tailored to them.
Technology integration: using advanced IT solutions such as CPQ software (configure, price, quote) to automate and accelerate the configuration and selling process.
Data analysis and customer behavior: analyzing customer data to gain insight into preferences and buying behavior. That helps companies optimize their offering and develop personalized marketing strategies.
Training and change management: advice on training sales teams to work with new tools and approaches in the configuration and selling process.
Customer interaction and experience: shaping the customer experience from the first interaction through to the close, including optimizing touchpoints such as websites and mobile apps.
Multi-channel sales: developing strategies for selling across different channels (online, offline, direct sales, partners) with the advantages and drawbacks of each in view.
Digitalizing catalogs with artificial intelligence (AI): using AI to digitalize and update existing catalogs. With image and text recognition (OCR), physical catalogs are converted into digital formats. AI algorithms analyze and categorize the product information so it can be presented in user-friendly digital catalogs. Those catalogs can be updated regularly to stay current. Personalized recommendations and search functions based on customer preferences and behavior can be built in on top.
These strategies aim to simplify the process for customers by letting them choose among a range of options to build a product tailored to them.
That is particularly relevant in technically complex industries such as the pump sector, but it applies to many other fields as well.